T3 President and CEO Ben Gaddis and T3 Chief Strategy Officer James Lanyon's new book, Embracing Irrationality, is out now. The progress at which technology ...
THE BOOK
Embracing Irrationality is a guidebook to rewire your brain to drive meaningful change for you and your company. It’s a formula to remove the constants that stunt innovation and then to shape irrational visions to drive massive change.
BRAND GUIDELINES
PHOTOGRAPHY FROM FAST COMPANY’S INNOVATION FESTIVAL 2019